Using the slogan “making Japanese-style curry a people’s food,” House Foods Group continues to penetrate the Chinese market. “Vermont Curry” is the main brand of roux curry in China.
We changed the flavor and color of the Japanese Vermont Curry sauce to suit Chinese tastes.
By offering samples of the curry in Chinese supermarkets to people who have never tried it before, the Chinese people are steadily becoming increasingly aware and buying our Japanese curry.
In addition, food home delivery services ordered via smartphone are becoming more widespread in China.
Such services are beginning to introduce Japanese-style curry as one of the items on their menus.
In China, the consumer market for Japanese-style curry, both for eating at home and dining out, is becoming more established.
Given that Taiwan is considered to be a Japanophile region, Japanese-style curry is becoming increasingly popular as a home meal.
Japanese-style curry roux is sold as a regular product at Taiwanese supermarkets, and is a meal that even Taiwanese families can easily make.
Taiwan has among the largest number of convenience stores per capita of any country or region worldwide, and Japanese-style curry is becoming increasingly popular as a convenience store meal.
Japanese-style curry is a convenience store meal at major convenience stores in Taiwan, and Taiwanese people eat it without hesitation.
Vietnam, and in particular Ho Chi Minh City, is home to a thriving café culture that goes back generations. This café culture has given rise to a growing trend of cafés and bistros introducing Japanese curry to the region, as part of a new wave of Japanese cuisine. These eateries offer delicious Japanese curries presented with exquisite care and elegance — a treat for the eyes as well as the stomach. In Vietnam, Japanese curry is becoming increasingly popular among discerning young professionals and students.
Even in Indonesia where many people are Muslim, Japanese-style curry is gradually becoming more widespread.
Indonesian convenience stores have started stocking halal-certified* Japanese-style curry, so even Muslim people are increasingly able to eat it with peace of mind.
- Halal certification shows that a product fulfills the regulations of Islamic law, and so is a secure system that allows Muslim people to eat a product without worry.
The United Kingdom
Historically, the UK is said to be the origin of curry powder, and curry is surprisingly one of the most popular foods there.
As for Japanese-style curry, its popularity is increasing, especially as a dine-out meal.
A popular menu item is the “Katsu Curry,” which is a Japanese-style curry topped with a deep-fried pork cutlet.
It is commonly served at fast food-type restaurants, so the British people can enjoy Japanese-style curry either at the restaurant or as a takeout.
If you say “curry” in Australia, people will typically think of Thai or Indian curry.
However, compared with those kinds of spicy curries, the mild Japanese-style curry is gradually increasing in popularity.
In urban areas of Australia, there is an increasing number of restaurants that serve Japanese-style curry.
- All descriptions are based on the circumstances of each country as of January 2019.